Friday, January 21, 2011

2011 Bridal Shows

This past weekend (January 15&16), we braved the snow and headed out to some bridal shows! This weekend we went to both the Bridal Expo at the Notre Dame Joyce Center and the Northwest Indiana Bridal Expo at the Porter County Expo Center. It was great to get out, meet some brides and see some hot trends in the wedding world!
The response that we got was great! (Lots of OMGs and WOW!! I never thought of doing this!) We just don't get sick of hearing it! We made so many contacts with both brides excited about a sweet way to treat their guests and also vendors excited to work with us. We were so pleased with the warm reception that we received.

We, once again, learned so much about the bridal world that we're breaking into!! Some of what I picked up on...
  • There is no "it" color for the upcoming year. I was amazed at all of the gorgeous color combos that I saw and that people were talking about! I heard red, pink and purple a lot but with these base colors mixed with fun and creative accent colors. The great thing is that we have so much in our store that we can do with nearly any color combination!!
  • People love taffy!! So many people were so excited to see the taffy that we have and to hear about all of the flavors that we carry. Saltwater taffy can be hard to find but we've got it, and in over 35 flavors! The great thing is that for a pound of taffy, which is only $4.99, you get around 60 pieces!
  • Sixlets are hot! We had a lot of people asking about M&Ms in their colors and when we showed them the colors of Sixlets that we have available they were so excited. We have 15 colors of Sixlets and they are far less expensive than M&Ms. Plus, they just taste really great!
  • The sky is the limit as far as candy is concerned! We spoke with a bride that wasn't completely into the idea of a whole candy buffet but loves the idea of using candy as centerpieces. We talked about having different types of candy at each table so that the guests would mingle around and get to know each other (if only for their favorite type of candy!!) as well as arranging rock candy suckers in a gorgeous jar on each table. We're very excited about the gorgeous centerpieces that we can put together for her that will all go home at the end of the night instead of being wasted!
Here are some more pictures of the display that wowed Michiana and Northwest Indiana brides this weekend!

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